AANT CEO Anthony Hill recently talked about AANT's 60th Anniversary, and the brand refresh taking place, in the latest edition of the Territory Q magazine.
Chief Executive Anthony Hill says: “We felt it was time for a rebranding, the first ever. We want to better reflect where we’re going.
“We’re attracting a lot of new members, particularly among young people, and want to project an image for this new demographic and changing environment.”
The new branding is a contemporary, modern design.
Its predecessor is no longer fit for purpose for a number of reasons, including the legibility difficulties and it no longer reflects AANT members as a whole.
The original logo is not banned, or being discarded – it is merely being retired and relegated as part of the esteemed AANT history.
Mr Hill says many Territorians still think of AANT as a road assistance club without fully realising that it offers many other services.
“Today we provide a much greater scope of member benefits and offerings, which will continue to evolve, so we aim to be seen as a club that people want to join, rather than just for our roadside assist service.”
